Extra virgin olive oil is freshly pressed from the fruit of the olive tree, leaving the color, taste, vitamins and nutrients intact. However, EVOO decreases in flavor and health benefits over time. Freshly crushed olive oil is like freshly squeezed fruit juice as it contains the most flavor and nutrients. Old, poorly made and improperly stored extra virgin olive oil yields few, if any, health benefits and less desirable flavor.
Becoming intimately familiar with a particular extra virgin olive oil's flavor, characteristics and chemistry (i.e. antioxidant content, Oleic acid, FFA and crush date) will help you make an educated decision about which olive oil is right for you.
You don’t have to be an expert; you can definitely taste the difference!
We also want you to know that our flavored olive oils are made with fresh UP EVOOs so you are getting the same quality, freshness and health benefits as with the EVOOs!